Managing Innovation: Strategies for Fostering Creativity and Idea Generation

Abstract

Innovation has become a key driver of organizational success in today's rapidly changing business environment. However, fostering creativity and idea generation can be challenging for many organizations. This paper aims to explore strategies for managing innovation, specifically focusing on how organizations can foster creativity and idea generation. The paper begins by defining innovation and its importance for organizations. It then discusses the factors that can inhibit creativity and idea generation, and the strategies that organizations can use to overcome these barriers. The paper concludes by identifying the implications of managing innovation for organizational management and suggesting avenues for future research.