The Impact of Corporate Social Responsibility on Consumer Behavior

Abstract

Corporate Social Responsibility (CSR) has been a growing trend in recent years, as companies increasingly recognize the importance of social and environmental issues in their business operations. However, the relationship between CSR and consumer behavior remains a topic of debate, with some studies suggesting a positive impact on consumer attitudes and behavior, while others report no significant effect. In this paper, we conduct a meta-analysis of existing literature to examine the impact of CSR on consumer behavior.
Our analysis of 50 studies, which include both experimental and survey-based research, finds a significant positive relationship between CSR and consumer behavior. Specifically, we find that companies that engage in CSR activities have a higher likelihood of positive consumer responses, including increased purchase intentions, willingness to pay more, and loyalty. Furthermore, we find that the impact of CSR on consumer behavior is stronger for certain types of CSR activities, such as those related to the environment and social issues.
Our findings have important implications for managers and policymakers. Companies should consider engaging in CSR activities not only for their social and environmental impact, but also for their potential to improve consumer attitudes and behavior. Policymakers can also use these findings to encourage and incentivize companies to engage in CSR activities, as a way to promote sustainable and socially responsible business practices.