This paper shows empirical evidence of how a men's college basketball program's revenue is affected by several determinants, with results based on data from the past eight seasons. Important factors to consider when analyzing a college basketball team's revenue include; advertising, ticket pricing, performance during the previous season and the past three games, performance of a local rival's program in the previous season, quality of opponents faced, time of the event, and the Gross State Product. This article evaluates these determinants on the basis of a regression analysis to provide information about how significantly they affect a college program's revenue.
Nils Weddig and Joseph Redding. "Determinants of a College Basketball Team's Revenue." Proceedings of the New York State Economics Association. vol. 7, October 2014, p. 181-191
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