The New York Yankees, as a visiting team, have been shown to have a positive and significant effect on attendance for their opponent (Paul et al., 2004). This paper explores the possibility of a "Yankees Effect" at the minor league level. Through a study of individual game attendance for the 2011 season, having the Yankees-affiliate as the visiting team was shown to have a positive and significant effect on attendance at the AAA-level (International League). The Yankees-affiliate was shown to have a positive, but statistically insignificant, effect on attendance at the AA-level (Eastern League). It appears the "Yankees Effect" occurs in the minor leagues for the players closest to playing at the major league level.
Rodney J. Paul and Andrew P. Weinbach. "The Yankee Effect in Minor League Baseball." New York Economic Review. vol. 44, Fall 2013, p. 32-42
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